Founded in 2019, FIZZY is a global, product-led vape brand built around original design, memorable flavor experiences and honest value. We create bold products for a new generation of consumers—and new opportunities for the partners who bring them to market.
The name FIZZY comes from the distinctive sizzle of a device during atomization—a small sound that captures energy, movement and the moment a flavor comes alive.
FIZZY was founded in 2019, when consumer preferences were rapidly moving away from larger, more complex refillable devices toward simpler and more accessible disposable formats. Drawing on years of industry experience, we entered that shift with a clear belief: innovation should feel exciting without becoming unaffordable.
In 2020, FIZZY MAX introduced a pioneering triangular disposable design and became a defining product for the brand. Annual unit sales passed 20 million in 2021. FIZZY expanded into Europe in 2023, strengthened its international presence through exhibitions across major European cities in 2024, and established inventory support in China and Europe in 2025 alongside the launch of FIZZY MAX III PRO.
Today, we continue to develop products around changing consumer expectations in design, flavor and experience—while helping distributors bring differentiated products to their markets with greater speed and confidence.
Our mission is to make distinctive and satisfying vape products more accessible through original thinking, reliable quality and honest value. Our vision is to become one of the most recognizable product-led vape brands across global markets.
We stay curious, respond quickly and turn changing consumer preferences into new product ideas, formats and flavor experiences.
Innovation only matters when it performs. We combine distinctive design with reliable quality and competitive value.
We create value for consumers and long-term opportunity for distributors through differentiated products, flexible support and dependable supply.
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